Nossa Familia Coffee at Pickathon: Brewing Community Through Music, Sustainability & Farm-Direct Coffee

Every summer, thousands of people gather just outside Portland for one of the Pacific Northwest's most beloved music festivals. But Pickathon is about much more than incredible live performances—it's a celebration of creativity, sustainability, local businesses, delicious food, and meaningful community connections.

At Nossa Familia Coffee, we're proud to be an official Pickathon partner, serving freshly roasted Farm-Direct specialty coffee to festival-goers while celebrating everything that makes the Portland community so special.

Pickathon festival 2026- Portland Oregan

For us, coffee has always been about bringing people together. Whether we're welcoming guests into one of our Portland cafés or serving espresso at one of Oregon's most iconic festivals, our mission remains the same: creating memorable experiences through exceptional coffee and genuine relationships.

As a family-owned coffee roaster with roots that stretch back more than a century in Brazil, we're honored to be part of an event that values craftsmanship, creativity, sustainability, and community just as much as we do.

What Is Pickathon?

Founded in 1999, Pickathon is an independent music festival held annually at Pendarvis Farm in Happy Valley, Oregon, just outside Portland.

Unlike many large commercial festivals, Pickathon has built its reputation around creating immersive experiences that blend music, art, architecture, food, and sustainability. Every stage is uniquely designed for the landscape, creating intimate performances that connect artists and audiences in unforgettable ways.

See more from Nossa Familia Coffee at Pickathon:

Over the years, Pickathon has become known for:

Showcasing emerging and internationally recognized musicians

Supporting local food vendors and independent businesses

Prioritizing environmental sustainability

Creating one-of-a-kind stage designs

Celebrating Oregon's creative community

Bringing together thousands of music lovers every summer

It's more than a music festival—it's a celebration of everything that makes the Pacific Northwest unique.

Learn more about Pickathon on their official website:

https://pickathon.com

Why Nossa Familia Coffee Loves Pickathon

Nossa Familia Coffee at Pickathon, bringing freshly brewed coffee to the festival community.

At Nossa Familia Coffee, we believe the best coffee experiences happen when people come together. That's one of the many reasons we're proud to partner with Pickathon.

For over a century, our family has been connected to coffee. Our story began on Fazenda Recreio in the highlands of Brazil, where generations of the Carneiro family cultivated coffee with care and respect for the land. Today, we continue that legacy by sourcing exceptional coffees through long-term Farm-Direct relationships with producers in Brazil, Guatemala, Nicaragua, Peru, and Ethiopia.

If you'd like to learn more about our sourcing philosophy, read our blog post:

What Does It Mean to Be a Farm-Direct Coffee Roaster?

https://www.nossacoffee.mom/blogs/nossa-familia-blog/what-does-it-mean-to-be-a-farm-direct-coffee-roaster

Just as we build lasting relationships with coffee producers around the world, Pickathon brings together artists, local businesses, nonprofits, volunteers, and festival-goers to create something bigger than any one organization could accomplish alone.

That shared commitment to community is what makes this partnership so meaningful.

Throughout the weekend, our team serves handcrafted espresso drinks, drip coffee, and specialty beverages that help fuel early mornings, afternoon performances, and late-night conversations around the festival grounds.

There's something special about watching someone discover a new favorite artist while enjoying a freshly brewed cup of coffee. Those moments remind us that coffee isn't simply a beverage—it's a catalyst for connection.

As a Portland-based coffee roaster, we're grateful for opportunities like Pickathon that allow us to support our local community while sharing the stories behind every bag of coffee we roast.

More Than Coffee: Creating Community

One of our favorite things about Pickathon is seeing how coffee naturally brings people together.

Before the first artist takes the stage each morning, festival-goers begin gathering around a fresh cup of coffee—sharing stories from the night before, planning which performances to catch, or simply taking a quiet moment to enjoy the beautiful surroundings of Pendarvis Farm.

Throughout the weekend, our team serves handcrafted espresso drinks, pour-overs, drip coffee, and cold brew to attendees, artists, volunteers, and staff. Every cup is an opportunity to connect with someone new and introduce them to the stories behind the coffees we roast.

For us, festivals like Pickathon are a reminder that coffee has always been about more than caffeine. It's about creating moments that bring people together, spark conversations, and build lasting relationships.

That same philosophy guides everything we do—from sourcing coffee directly from producers to welcoming guests into our cafés every day.

If you've ever wondered what makes our sourcing approach unique, we invite you to read:

What Does It Mean to Be a Farm-Direct Coffee Roaster?

https://www.nossacoffee.mom/blogs/nossa-familia-blog/what-does-it-mean-to-be-a-farm-direct-coffee-roaster

Sustainability Beyond the Coffee Cup

Sustainability has always been at the heart of Pickathon, and it's one of the many reasons we're proud to support the festival.

Over the years, Pickathon has become known for finding innovative ways to reduce waste, celebrate local businesses, and create an event that respects both people and the environment. Those values closely align with our own mission at Nossa Familia Coffee.

As a Certified B Corporation, we're committed to using business as a force for good. That means building long-term Farm-Direct relationships with coffee producers, roasting responsibly, supporting community organizations, and continually looking for ways to reduce our environmental impact.

Our commitment extends well beyond sourcing exceptional coffee. We believe every cup should support the people who grow it, the communities we serve, and the planet we all share.

Learn more about our sustainability journey in:

Our 2025 B Corp Report

https://www.nossacoffee.mom/blogs/nossa-familia-blog/our-2025-b-corp-report

Events like Pickathon remind us that meaningful partnerships can inspire positive change—whether through music, coffee, or the shared commitment to building stronger communities.

Proud to Partner Alongside Amazing Organizations

The Nossa Familia Coffee station at Pickathon, keeping festivalgoers fueled throughout the weekend.

One of the things that makes Pickathon so special is the incredible community of organizations that come together to support the festival. From craft breweries and wineries to local makers and regional brands, these partnerships help create an unforgettable experience while supporting independent businesses throughout the Pacific Northwest.

We're honored to have Nossa Familia Coffee alongside so many outstanding organizations that share a passion for craftsmanship, creativity, sustainability, and community.

Some of the amazing Pickathon partners include:

These businesses, along with many others, help make Pickathon one of the Pacific Northwest's most unique festivals.

You can explore the full list of festival partners here:

https://pickathon.com/partners/

One of the things we love most about Pickathon is how it celebrates local craftsmanship across so many industries. Just as independent musicians bring their creativity to the stage, local food producers, beverage makers, artists, and small businesses contribute to an experience that feels distinctly Oregon. We're grateful to be part of a community that values quality, collaboration, and meaningful relationships—principles that have guided Nossa Familia Coffee since the very beginning.

Bring the Pickathon Experience Home

The music may end after the weekend, but great coffee can be part of your everyday routine.

If you discover a coffee you love during the festival, you can continue enjoying freshly roasted Farm-Direct coffee at home through our online store or by joining one of our Coffee Subscriptions.

Subscribers enjoy:

20% savings on every order

Early access to limited-release coffees

Exclusive Roaster's Choice selections

Freshly roasted coffee delivered automatically

The opportunity to discover new origins throughout the year

Whether you're brewing your morning cup before work or sharing coffee with friends on the weekend, our subscription makes it easy to keep exceptional coffee on hand.

Learn more about our subscriptions here:

https://www.nossacoffee.mom/pages/subscriptions